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Why this certificate?
In this course, you will learn how to use AI to drive digital transformation and optimize business strategies with modern tools. You will learn how generative AI (GenAI) and technologies such as Large Language Models (LLMs) help companies shape the digital future. By the end of the course, you will be able to develop AI-supported business models and apply them in your organization.
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- A blended learning format that allows you to learn flexibly – ideal for combining theory and practice.
- An in-depth look at the link between AI and business strategy to help you understand not only how AI works, but how it can transform your entire workspace.
- Practical experience with AI tools and methods, such as prompt engineering, to develop new digital business models and processes.
- The fundamentals and applications of digital transformation and generative AI, including large language models and prompting.
- How to develop and apply AI-based business models to create new processes, products and services.
- Strategic analysis and AI-supported decision-making to align your organization with the digital future How to develop and apply AI-based business models to create new processes, products and services.
- Young professionals who want to expand their career opportunities with AI and digital strategies.
- Professionals who want to expand their expertise in AI-based business strategy.
- Middle and senior managers who want to drive forward the digital transformation in their company.
By the end of this certificate, you will be able to:
- Identify the key drivers and challenges of digital transformation in various business contexts.
- Design a comprehensive digital transformation strategy for a given business scenario,
- Apply AI applications and prompt engineering techniques to solve real-world business problems
- Integrate generative AI tools into business strategy development to enhance decision-making processes.
Week 1: Introduction to Artificial Intelligence & Digital Transformation
Week 2: Fundamentals of AI and Basics of Prompting
Week 3: Strategic Aspects of AI-Driven Transformation
Week 4: Digital Business Models
Week 5: Strategic Network Analysis & Digital Platforms
Week 6: Design & Evaluation of Digital Business Models
Week 7: Risks, Implications & Advanced Prompting
Week 8: Final Pitch
Sample Course Schedule
| Time | Location | Content |
|---|---|---|
| Monday 09.00 - 15.00 | On site | Kick-off Welcome round, Introduction to our learning environment, workshop, competency analysis |
| Tuesday 09.00 - 15.00 | On site | Keynote presentation, Workshop |
| Wednesday flexible timing | Online | Independent work with the help of video elements |
| Thursday flexible timing | Online | Independent work with the help of video elements |
| Friday flexible timing | Online | Journaling & reflection |
| Time | Location | Content |
|---|---|---|
| Monday flexible timing | Online | Journaling: personal goal setting & planning, independent work with the help of video elements |
| Tuesday flexible timing | Online | Independent work with the help of video elements |
| Wednesday flexible timing | Online | Independent work with the help of video elements |
| Thursday 17.00 - 19.00 | Online | Online session, Independent work with the help of literature and video elements |
| Friday flexible timing | Online | Journaling & reflection, opportunity to exchange with a teaching assistant |
| Time | Location | Content |
|---|---|---|
| Monday flexible timing | Online | Journaling: personal goal setting & planning, independent work with the help of video elements |
| Tuesday flexible timing | Online | Independent work with the help of video elements |
| Wednesday flexible timing | Online | Independent work with the help of video elements |
| Thursday flexible timing | Online | Independent work with the help of video elements |
| Friday flexible timing | Online | Journaling & reflection, opportunity to exchange with a teaching assistant |
| Time | Location | Content |
|---|---|---|
| Monday 17.00 - 19.00 | Online | Online session, Journaling: personal goal setting & planning |
| Tuesday flexible timing | Online | Independent work with the help of video elements |
| Wednesday flexible timing | Online | Independent work with the help of video elements |
| Thursday flexible timing | Online | Independent work with the help of video elements |
| Friday 09.00 - 15.00 | On site | Coaching session: presentation & feedback, Journaling & reflection |
| Time | Location | Content |
|---|---|---|
| Monday flexible timing | Online | Journaling: personal goal setting & planning, independent work with the help of video elements |
| Tuesday flexible timing | Online | Independent work with the help of video elements |
| Wednesday flexible timing | Online | Independent work with the help of video elements |
| Thursday 17.00 - 19.00 | Online | Workshop, Independent work with the help of literature and video elements |
| Friday flexible timing | Online | Journaling & reflection, opportunity to exchange with a teaching assistant |
| Time | Location | Content |
|---|---|---|
| Monday 17.00 - 19.00 | Online | Online session, Journaling: personal goal setting & planning |
| Tuesday flexible timing | Online | Independent work with the help of video elements |
| Wednesday flexible timing | Online | Independent work with the help of video elements |
| Thursday flexible timing | Online | Independent work with the help of video elements |
| Friday 09.00 - 15.00 | On Site | Coaching session: presentation & feedback, Journaling & reflection |
| Time | Location | Content |
|---|---|---|
| Monday flexible timing | Online | Journaling: personal goal setting & planning, independent work with the help of video elements |
| Tuesday flexible timing | Online | Independent work with the help of video elements |
| Wednesday flexible timing | Online | Independent work with the help of video elements |
| Thursday 17.00 - 19.00 | Online | Online session, Independent work with the help of literature and video elements |
| Friday flexible timing | Online | Journaling & reflection, opportunity to exchange with a teaching assistant |
| Time | Location | Content |
|---|---|---|
| Monday 17.00 - 19.00 | Online | Wrap-up, Q&A-Session & final presentation preparation, Journaling: personal goal setting & planning |
| Tuesday flexible timing | Online | Independent work with the help of video elements |
| Wednesday flexible timing | Online | Independent work with the help of video elements |
| Thursday flexible timing | Online | Independent work with the help of video elements |
| Friday 09.00 - 15.00 | On site | Closing Session Review, workshop, presentation & feedback in front of the boards of our industry partners, Journaling & reflection |
Notice: Due to public holidays, there might be deviations from the sample schedule.
Gut zu wissen: Für deine Teilnahme an einem Zertifikatskurs der Scheer School kannst du Bildungsurlaub beantragen.
Bei einem 4-Wochen-Zertifikat bis zu 3 Tage, bei einem 8-Wochen-Zertifikat bis zu 5 Tage. Read more.
Find out which program suits you best – in a personal, non-binding information session with the Scheer School. Flexible, practical, future-oriented.
