Discover AI-Potentials
for Digital Strategy

Why this certificate?

In this course, you will learn how to use AI to drive digital transformation and optimize business strategies with modern tools. You will learn how generative AI (GenAI) and technologies such as Large Language Models (LLMs) help companies shape the digital future. By the end of the course, you will be able to develop AI-supported business models and apply them in your organization.

What can you expect?

• A blended learning format that allows you to learn flexibly – ideal for combining theory and practice.
• An in-depth look at the link between AI and business strategy to help you understand not only how AI works, but how it can transform your entire workspace.
• Practical experience with AI tools and methods, such as prompt engineering, to develop new digital business models and processes.

What will you learn with us?

• The fundamentals and applications of digital transformation and generative AI, including large language models and prompting.
• How to develop and apply AI-based business models to create new processes, products and services.
• Strategic analysis and AI-supported decision-making to align your organization with the digital future How to develop and apply AI-based business models to create new processes, products and services.

Who is the certificate for?

• Young professionals who want to expand their career opportunities with AI and digital strategies.
• Professionals who want to expand their expertise in AI-based business strategy.
• Middle and senior managers who want to drive forward the digital transformation in their company.

Your skills after the certificate:

By the end of this certificate, you will be able to:

• Identify the key drivers and challenges of digital transformation in various business contexts.
• Design a comprehensive digital transformation strategy for a given business scenario,
• Apply AI applications and prompt engineering techniques to solve real-world business problems
• Integrate generative AI tools into business strategy development to enhance decision-making processes.

Content:

Week 1: Introduction to AI & Digital Transformation
Week 2: AI Fundamentals and Basics of Prompting
Week 3: Strategic Aspects of AI-driven Transformation
Week 4: Digital Business Models
Week 5: Strategic Network Analysis & Digital Platforms
Week 6: Design & Evaluation of Digital Business Models
Week 7: Risks, Implications & Advanced Prompting
Week 8: Final Pitch