Prof. Dr. Matthias Handrich is Professor of International Business at Pforzheim University and founder of the consultancy managing transformation. In his research and practice, he deals with the digital and sustainable transformation of companies – with a focus on AI-supported business models, data strategy, innovation and digital marketing. Prior to his professorship, he led future projects at Mercedes Benz AG in the field of data science & AI as well as transformation projects in in-house consulting at Siemens AG. His scientific work regularly appears in leading international journals, and he also supports companies in workshops and consulting projects to implement digital strategies.